SHONE PUIPIA crafted a custom wardrobe for the launch of PAÑPURI’s fragrance, Heaven Moon Osmanthus, unfolding the scent into a visual language of fashion and textile. The aroma of fresh Osmanthus intertwined with the grounding notes of Vetiver, makes this fragrance both heavenly and earthly. The campaign stars Thai actress Tu Tontawan Tantivejakul as this ethereal being who has awakened, like flowers blooming in the moonlight. She wears a white silk organza dress hand-embroidered with fabric appliqué, sequins, beads, and trimmed with satin ribbons. The floral design floats on the body with a sensual, dream-like quality. The intricate craftsmanship and elegance of the dress contribute a visual layer to the perfume’s mythical narrative.

Images by Nakhom Raaviphanun